Social Philosophy

Business remains just one part of our enterprise. The other part is catering to societal needs. We want to create something positive for those around us and want to be known not just as an excellent paint company but one that is socially responsible as well. We don’t just want to paint over and above; we want to fill spaces that are devoid of colour. After all, only where there exists nothing, lies the greatest potential to make a difference. Even while selecting and joining hands with partners like suppliers and trade associates, we ensure they follow stringent regulations when it comes to our ‘No Child Labour’ policy. We not only create a long-term value with our customers but also with the society.